Brussels Logo Concepts

Thank you to everyone who participated in the Brussels Logo Development survey! Our graphic designer, hcreates, has created two beautiful logo concepts and we want to hear which one is your favourite!

If you think your favourite logo concept is missing something, please use the guestbook to provide a comment. Please note that the final decision on the logo will be made by the Huron East Economic Development Committee.

The poll will close on August 21, 2023 at 8:30a.m.

Logo Concept #1

The logo for Brussels Ontario has been thoughtfully designed to reflect the essence and values of the community, as identified through a comprehensive community survey. These key points have been incorporated into this design concept:

History: Brussels has a deep-rooted past, and this logo concept pays homage to this cherished history. The image of the tree serves as a symbol of roots, representing the community's connection to its heritage and the strength it draws from its past.

Community Spirit and Interconnectedness: The image of the tree represents several themes that were highlighted in the community survey: life, stability, and strength. As a community, Brussels thrives and grows together, fostering a sense of life and vitality. The tree also embodies stability and strength, signifying the robust foundation of the community and its ability to weather challenges and support its members.

The placement of leaves and branches, along with the addition of circles within the tree, holds a profound meaning. These circles symbolize the people of the community, representing the unity and interconnectedness of its members. Brussels is a close-knit community where individuals, families, and local services come together with community spirit to support one another.

Nature and Conservation: The logo is an artistic replication of an actual photograph capturing a scene from Brussels. It beautifully includes the arched bridge, river, green areas, and walking trails, providing a representation of the conservation area's scenic beauty. Through this depiction, the logo showcases the community's profound commitment to preserving the environment and encouraging outdoor activities for all its residents to enjoy.

Font Selection: The font used in the logo was carefully selected for its unique style. The soft and slightly serifed font conveys a sense of approachability and warmth, emphasizing the friendly and welcoming nature of the community. However, the font also exudes strength and stability, reflecting the resilience and firmness of the community's character.

Logo Concept #2

This design beautifully captures three essential aspects: community spirit and support, nature, the dam and conservation area, and the historic downtown.

Community Spirit and Historic Downtown: The logo features iconic downtown buildings and rooftops, symbolizing the cherished historic architecture that defines Brussels unique character. These icons represent not only the town's rich history but also embody the strong sense of community and belonging that residents share. The buildings and rooftops stand as a testament to the spirit of togetherness and support that thrives in our town, where neighbors come together to build a welcoming home for all.

Nature, Conservation Area, and River: The incorporation of leaves within the logo elegantly represents nature and the town's commitment to preserving its beautiful surroundings. The flowing white space curved lines symbolize the river and trails that connect us all.

Togetherness and Support: The overall shape of the logo is round, which signifies the completeness and togetherness of our community. It reflects the holistic approach we take in embracing all aspects of life in Brussels. We stand united as one, supporting each other in times of need and celebrating our shared successes.

Color Selection: The color palette chosen for the logo represents the beauty of nature that surrounds us. Soft greens evoke a sense of tranquility and growth, while charcoal grey adds a touch of sophistication. Light blue symbolizes the flowing river and the refreshing feeling of our vibrant community. Together, these colors provide a fresh and modern look and feel to the logo, capturing the essence of Brussels' harmonious blend of heritage and progress.

In summary, our second logo concept embodies the heart and soul of Brussels Ontario, celebrating community spirit, the conservation area, and the historic downtown. Through a combination of iconic symbols, nature elements, and thoughtful design choices, this logo showcases the essence of our town, fostering a sense of pride and belonging among all residents.